Facebook users hold steady even with rival platforms like TikTok grabbing the attention of the youth

Facebook usage has held steady in the United States despite a string of controversies about the leading social network, even as younger users tap into rival platforms such as TikTok.

The Pew Research Centre survey from early 2021 found 69% of American adults use Facebook, and 72% used at least one social media site, levels which have been stable for the past five years.

The report suggests Facebook’s US usage has weathered a spate of controversies in recent years including the Cambridge Analytica scandal in the 2016 election, which involved the accessing of the personal data of millions of users without their consent, and concerns over disinformation and privacy.